June 2025 to Present · American Fork, UT

• Built 80+ AI agents and systems that saved the marketing team thousands of hours annually (over $1M estimated first-year value)
• Led AI enablement for 80+ team members across marketing, sales development, and international teams via Gemini Enterprise and a custom Domo Toolkit
• Designed and deployed a go-to-market AI outbound engine combining first-party intent data, cadence automation, and signal-based outreach
• Built the Messaging Knowledge Graph, the single source of truth for product positioning and competitive intelligence across the org
• Built a Marketing Data Agent for the CMO with 100% accuracy across 110 test questions, querying 8 live dashboards
• Deployed daily automated competitive intelligence collection across 18 competitors with M&A signal tracking
• Created and led GEO (Generative Engine Optimization) strategy for organic AI search visibility
• Led AI internal operations strategy for the marketing department going into FY27
• Generated 366,626 LinkedIn impressions reaching founders, CEOs, and co-founders with 2,550+ engagements
• Influenced six-figure pipeline through AI-powered paid media optimization (Clanker 5000)
• Consult with Bissell, Cox Automotive, and Thryv on AI strategy and implementation

June 2024 to June 2025 · Lehi, UT

• Led full-scale rebrand across visual identity, messaging, and brand experience
• Creative liaison between leadership, design, and development teams for consistent execution
• Executed account-based marketing strategy resulting in 1,000+ new client acquisitions
• Designed and deployed internal marketing systems, automating 50%+ of ongoing campaign operations

Sept 2022 to June 2024 · Orem, UT

• Directed 30+ multi-channel marketing campaigns across paid media, email/SMS, and web
• Generated $6M+ in Q1 2024 revenue through data-driven campaign optimization
• Produced two national TV commercials, overseeing script, casting, and post-production ($90K+ budgets)
• Built and scaled internal funnel program including SOPs, team training, and agency coordination
• Managed relationships with 6 outside agencies and 100+ influencers
• Hired and onboarded 20+ marketing staff